[et_pb_section fb_built=”1″ admin_label=”Section” module_id=”debut-page” _builder_version=”4.16″ _module_preset=”default” background_video_mp4=”https:\/\/reconcilions-nous.fr\/wp-content\/uploads\/2021\/07\/Starry-Sky-14955.mp4″ da_popup_slug=”debut-page” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” min_height=”58px” custom_margin=”5px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”25px” header_font=”Gilroy Extrabold||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_line_height=”1.5em” custom_margin=”23px||0px||false|false” custom_padding=”|22px||||” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”23px” header_font=”Gilroy Extrabold||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” header_line_height=”1.5em” custom_margin=”23px||0px||false|false” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#5B876B” width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” column_structure=”1_2,1_2″ sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.labeltransmission.org\/zenflip” button_text=”I\u2019m flicking through the presentation” button_alignment=”left” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#F0CF34″ button_border_width=”0px” hover_enabled=”0″ global_colors_info=”{}” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/03\/PREZ-generale-12-03.pptx” button_text=”I\u2019m downloading the presentation” button_alignment=”right” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#F0CF34″ button_border_width=”0px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
How does ZEN environmental competition work?<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
To rebalance climate and biodiversity<\/b><\/b>, we need to build a ZEN economy: Zero Emissions Net of greenhouse gases. All its production will be ZEN, with negligible emissions or reduction of natural carbon capture. We must act quickly, as time is against us. (This is detailed in points 1 to 5 below<\/em>.) <\/p>\n ZEN environmental competition is based on communicating the ZEN impact of every good, service or financial product. This information will allow people to freely choose to buy or finance the most ZEN option for the same amount of money, and it will steer production and finance towards the ZEN economy (points 6 & 7). <\/p>\n We can rebalance the economy in time by implementing ZEN competition <\/b><\/b><\/strong><\/strong><\/b>and its impacts, by regulating ZEN-toxic financing and production, and by introducing universal climate insurance (points 8 to 10<\/em>).<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n <\/p>\n After reading the following, explore in more detail how ZEN competition is in the interests of individuals<\/a>, businesses<\/a> and public authorities<\/a><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-6af40c39-ed5c-4006-8290-7e66b9418a31″ width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-6af40c39-ed5c-4006-8290-7e66b9418a31%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 1. Until around 1800, natural ecosystems balanced the greenhouse gas (GHG) levels in the atmosphere<\/b><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-1-1.jpg” title_text=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-1.jpg” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-a27be768-d429-4113-86fd-1767d55667b4″ width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-a27be768-d429-4113-86fd-1767d55667b4%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 2. Subsequently, human activity has led to a growing and destructive surplus of uncaptured greenhouse gases<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-2-1.jpg” title_text=”Capture d\u2019\u00e9cran 2026-03-12 121202″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-af0ee32f-2374-41fa-bd8d-2950200c0a6e” width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-af0ee32f-2374-41fa-bd8d-2950200c0a6e%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 3. Time is running out for humanity<\/b><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-3-1.jpg” title_text=”Capture d\u2019\u00e9cran 2026-03-12 121255″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#5B876B” width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 4. The deterioration must be stopped immediately\u2026<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n – A vicious cycle of worsening conditions caused by measures to protect humanity<\/b><\/b>, such as air conditioning<\/b><\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-4-1.jpg” title_text=”Capture d\u2019\u00e9cran 2026-03-12 121408″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n But also : falling crop yields and rising fertiliser prices, rising sea levels and sea defences \u2026<\/p>\n – Declining natural capture : water, heat or chemical stress, ocean acidification due to melting polar ice caps\u2026<\/p>\n Humanity has a limited window of opportunity<\/b> to halt the rise in greenhouse gas emissions<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-a27be768-d429-4113-86fd-1767d55667b4″ width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-a27be768-d429-4113-86fd-1767d55667b4%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 5. \u2026 and therefore achieve Zero Emissions Net (ZEN) in the atmosphere as soon as possible<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n Restoring balance requires us to produce and consume increasingly ZEN products, so that everyone\u2019s production can quickly achieve :<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/carbones-factures.org\/wp-content\/uploads\/2026\/04\/anglais-5-1.jpg” title_text=”Capture d\u2019\u00e9cran 2026-03-12 121601″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n <\/b><\/p>\n <\/b><\/p>\n How can we steer our economic decisions towards more ZEN products and productions ?<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-af0ee32f-2374-41fa-bd8d-2950200c0a6e” width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-af0ee32f-2374-41fa-bd8d-2950200c0a6e%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 6. Environmental competition will drive purchasing and investment towards the ZEN economy<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n Environmental competition<\/b> means communicating the ZEN impact to the customer <\/p>\n – for each offer of a good or service<\/b><\/p>\n – for each offer of a financial product<\/b><\/p>\n -This information allows you to freely choose to buy or finance the most ZEN option, provided the service and price are equivalent<\/b> <\/p>\n – Production practices and investments the most ZEN are becoming more profitable and better funded : demand drives supply and innovation<\/p>\n Environmental competition is driving the economy towards zero emissions net, without any constraints <\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Do we know how to quantify the ZEN impact of goods, services and financial products?<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#5B876B” width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 7. Measuring the ZEN impact of goods and services sold<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n The ZEN impact of a good or service is its emissions content<\/b>* : the emissions required to produce it<\/p>\n A new method provides a simple count <\/b>based on universal standards** <\/b><\/p>\n The same approach yields the other two ZEN impact measures<\/b> required for environmental competition<\/p>\n – The ZEN impact of a financial product<\/b><\/b>* : the anticipated gain or loss on future goods and services whose production it finances<\/p>\n – The ZEN impact on natural capture<\/b> *, in addition to the two previous impacts<\/p>\n <\/p>\n * View the calculations of the impact of goods and services<\/a>, financial products<\/a> and natural captures<\/p>\n ** Scientific GHG accounting (national inventories and UN accounting protocols), financial accounting volumes, accounting principles<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n <\/b><\/p>\n What should we make of this good news?<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”episode1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”gcid-a27be768-d429-4113-86fd-1767d55667b4″ width=”100%” custom_padding=”|1px||||” da_popup_slug=”episode1″ da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-a27be768-d429-4113-86fd-1767d55667b4%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n 8. To the public authorities*\u2026<\/b><\/strong> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n \u2026to liberalise environmental competition within their territory**<\/b><\/b><\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n – Encourage companies to count and report the carbon emissions associated with the goods and services they sell, and financial institutions<\/b> to do the same for the carbon emissions associated with financial products<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n <\/b><\/p>\n \u2026 to incorporate ZEN impacts into their policies to accelerate the ZEN transition<\/b><\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n – With emissions content as a criterion for public procurement<\/b>, and emissions profitability as a criterion for public investment<\/b><\/b>**, the same level of public spending yields greater ZEN benefits, greater national sovereignty (reduced reliance on fossil fuels) and better health outcomes (avoided poisoning)<\/p>\n – This reasoning extends to other public policies, particularly financial policies<\/b> : determining the level of credit loss at which financing is deemed toxic and requires regulation<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”25px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n * See ZEN Policy<\/a><\/p>\n